Investing in startups and the future of the Assistant

General News

Summary

We’ve continued this approach with the Google Assistant, providing tools for developers to create natural conversational experiences. We’re also working closely with device partners to create new surfaces for the Assistant. To promote more of this creativity, were opening a new investment program for early-stage startups that share our passion for the digital assistant ecosystem, helping to push new ideas forward and advance the possibilities of what digital assistants can do. This new program will consist of several components: We’re welcoming companies across a diverse range of fields, including startups that are developing technologies that broaden the Assistant’s set of features, or are building new hardware devices for digital assistants, or that focus on a particular industry such as travel, games, or hospitality. We’re sharing the first batch of investments and look forward to helping them succeed in the Assistant ecosystem: If you have big ideas and are interested in partnering with the Google Assistant team, check out our website and reach out through our form.

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