NetSuite to tap into new local partner growth
Summary
Oracle’s NetSuite subsidiary is focusing its efforts towards building up its partner base, with the vendor intending to bolster up its headcount across its main programs. [It’s] for that far profiled partner who really wants to own the entire customer experience, from demand gen and sales to implementation and go live and then the ongoing renewal and retention. There are also region-specific programs, with Field adding that that in Australia, there are initiatives that target associations and private equity and advisory firms. While NetSuite doesn’t have any specific goal in mind for this push, the partners the vendor is gunning for need to have a pre-established enterprise resource planning (ERP) solution skillset. Of course, NetSuite is also mindful of balancing the attraction of new customers with the catering of existing ones, with West claiming this is key for the vendor.
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