Cart.com Acquires OceanX and Deepens Capabilities for Health & Beauty Brands
Summary
HOUSTON--(BUSINESS WIRE)--Cart.com, a leading unified commerce solutions provider, has acquired OceanX, the wholly-owned fulfillment operations arm of Guthy-Renker. The acquisition further strengthens Cart.coms position as a leader in mid-market to enterprise logistics and expands its tech-enabled capabilities to support high-volume beauty, wellness, and lifestyle brands. Bill Guthy, Co-Founder and Co-Chairman of Guthy-Renker, will also serve as a strategic advisor to Cart.com as the company extends its multichannel selling and logistics offerings to new verticals and geographies. "Acquiring OceanX is part of Cart.com’s strategy to continue to scale our platform and capabilities across industries, leveraging our proprietary technology to improve efficiency and deliver superior results to our clients and their customers,” said Omair Tariq, Cart.com’s Founder & CEO. “Cart.com has built a comprehensive, enterprise-grade logistics network with modern, digital capabilities that offer unparalleled visibility, control and efficiency for our brands,” said Rick Odum, Chief Executive Officer of Guthy-Renker.
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