Monetate Raises $8M To Help Companies Target Online Customers
Summary
Monetate has raised $8 million for its platform that helps companies such as Best Buy increase their sales through the analysis of information from multiple sources such as interactions with the web site, email data and search engine information. Existing investors OpenView Venture Partners, Common Fund and Lead Edge Capital participated in the round. On TrustRadius one customer writes: Great software + good Monetate team both on client services, and within sales department. The software is more expensive than basic packages (such as Visual Website Optimizer) and provides a more full service experience, which probably applies better to mid-size companies. Physical retailers need more sophisticated ways to target customers across multiple channels.
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