Kwarter raises $4 million to build pioneering second screen platform for brands and broadcasters.
Summary
SAN FRANCISCO, Jan. 15, 2012 /PRNewswire/ -- Kwarter, Inc. has raised $4 million in a Series A round led by T-Venture for its mission to create an end-to-end second screen solution for brands and broadcasters. Founded in 2011 by Carlos Diaz and Sam Hickmann, Kwarter provides broadcasters, content producers and brands with a turn-key second screen solution to build and manage vibrant TV viewer communities. Our platform is designed to be highly flexible, so that companies can create, publish, and manage interactive TV experiences that engage audiences for any type of programming." After launching its FanCake prototype application in late 2011, Kwarter quickly began iterating, which led to an opportunity to collaborate with its first two partners, Turner Sports and AB InBev. With the Kwarter platform, customers can deliver a true multi-screen experience, allowing viewers to play along live with broadcast TV, get rewarded for their participation and achievements, and share TVs most powerful moments across their social network on any mobile device.