AisleBuyer Raises Another $7.5 Million To Make Checkout Lines A Pain Of The Past
Summary
AisleBuyer, a startup that’s looking to help do away with the tedious checkout lines seen in most retailers, has raised a $7.5 million round of Series E funding. AisleBuyer — as its name suggests — lets shoppers purchase goods in a store without having to wait in a checkout line, or even for one of those self-service machines. Instead, shoppers scan their items using a mobile smartphone application (currently available for iOS, Android, and BlackBerry), then pay for them directly from their phones. While you’re browsing store shelves, you can use the barcode scanner to look up product reviews left by other customers (you can also post questions to social media channels like Twitter or Facebook). Retailers can look at analytics (they can see if people are scanning a given product but then choose not to purchase it) and also benefit from the fact that shoppers are directed to their online stores, rather than a competitor, when something runs out of stock.