Amazon rolls out Buy with AWS button to let software vendors more easily sell to its cloud customers
Summary
At its Reinvent conference in Las Vegas on Wednesday, Amazon Web Services said a new Buy with AWS button will be available for cloud software partners to embed on their sites as a way for customers to pay. AWS is the leading provider of cloud infrastructure, ahead of Microsoft and Google , reeling in over $100 billion in revenue in the past four quarters. "The intention here is to increase customer loyalty and partner loyalty and, ultimately, win rates," Matt Yanchyshyn, AWS vice president of marketplace and partner services, told CNBC in an interview. Amazon reduced fees to 3% or lower in some cases this year, after Microsoft and Google decreased their rates. The $139 annual subscription includes speedy shipping as well as two-hour grocery delivery and digital services like Prime Video and Amazon Music.
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