Badgeville Levels Up With $25M From InterWest & More To Gamify The Enterprise
Summary
When Badgeville launched at TechCrunch Disrupt San Francisco back in 2010 and took home the “Audience Choice Award,” its mission to help companies big and small leverage gamification elements like leaderboards, badges, leveling-up, experience points, etc. As Mayfield Fund Managing Director Tim Chang recently wrote in a must-read post, gamification is now moving beyond its early adopting verticals, like media and fitness, and is no longer content to just play in the realm of consumers and end users. Earlier this month, mobile gamification startup SessionM raised $20 million from Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers, among others. The scope of the startup’s platform is also wide, compatible with a range of industries from retail and healthcare to education and financial services, bringing its database into traditionally private cloud environments by offering enterprise-grade security and scalability. With that value proposition, Badgeville has attracted more than 165 global clients (up from 100 in January), which include Oracle, EMC, Dell, Samsung, NBC, Fox, Ford, and Disney to name a few.