Badgeville raises $2.5M to spread game mechanics across the web
Summary
Badgeville, a white-label platform for publishers looking to integrate social rewards into their websites, announced today that it has raised a $2.5 million round. Publishers can add existing widgets or create a more personalized experience through working with Badgeville’s APIs to reward visitors for performing various actions on their site — for example, leaving a comment. “It’s not about pageviews anymore,” he told us when we spoke to him in September, also mentioning that the company is on track to reach $1 million in revenue by the end of this year. Since launching at the TechCrunch Disrupt conference in September where it won the audience choice award, Badgeville has garnered an impressive amount of traction. Investors in this first institutional round include Felix Investments, and senior executives from eBay, Paypal, Chegg, Shopping.com, Drugstore.com, Palantir, and Warner Music.