Balihoo takes $4M for advertiser’s search engine

▤ Summary

When you’ve got an advertisement for the internet, how do you figure out where to place it? The Boise, Idaho company, which came out of beta in December, can also help locate ad placements in traditional media like newspapers. Advertisers can use the search functionality for free, but additional features like campaign management tools can be added on for a monthly fee. The $4 million funding was led by Highway 12 Ventures. Lacuna Capital, which led the company’s first funding of $1.5 million, also participated.

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