HubSpot Secures $5 Million in Venture Capital Funding Led by General Catalyst
Summary
"Search engines, blogging and other Internet trends have fundamentally changed the way people and businesses purchase products," said Brian Halligan, founder and CEO. "But, most small businesses still use outdated and inefficient marketing methods - like print advertising, telemarketing and trade shows - that people increasingly find intrusive and screen out." "The Internet has leveled the playing field for companies of all sizes, and has huge benefits for small businesses particularly," said Larry Bohn, managing director, General Catalyst. HubSpot offers the first integrated Internet marketing platform to help businesses get found by more prospects and convert higher percentages of them to paying customers. With HubSpot, users can quickly and easily update website content, add a blog, perform SEO, create landing pages, generate leads and analyze every step of the process.