Our Investment in Soda Health
Summary
Utilization trends have increased while capitation rates have declined, forcing plans to use supplemental benefits not just as a member acquisition tool but also as a lever to improve outcomes (and therefore profitability). Additionally, recent CMS regulations increased the reporting requirements on plans, mandating they demonstrate the utilization and ROI of their supplemental benefits. Soda Health is well-positioned to help plans during this moment of market transformation, leveraging a modern payments stack and extensive retail network that streamline operations, enhance compliance, and drive real outcomes.Soda Healths platform isnt just about providing open loop fintech infrastructureits about harnessing their strategic position to seek to drive better healthcare outcomes. By combining tightly integrated and high value retail network with advanced data collection capabilities, we think Soda Health adds value to each component of the ecosystem: Members can better understand where and how to use their benefits and what they need to do to maximize their healthcare Retailers can use their weekly interaction with members to drive real health outcomes Payors can optimize benefit design and ensure every dollar spent aligns with improved patient outcomesThis infrastructure creates a natural pathway into patient engagement historically separate administrative spend. By connecting supplemental benefits with actionable insights and personalized outreach, we believe Soda Health can help close care gaps, such as encouraging preventive screenings, adhering to prescribed medication, or managing chronic disease.The dual focus on infrastructure and engagement as we see it positions Soda Health as more than just a vendor; it establishes them as a critical partner in transforming healthcare.CEO Robby Knight brings what we think is unparalleled expertise to this space.