New Business Model In Hand, Tagga Raises $400,000
Summary
Since then the company has shifted gears, changing its business model to help larger marketing agencies (the sort with actual budgets) set up their campaigns. You decide what these vistors receive after opting in, with messages that can include things like an invitation to check out your website or an interactive poll. CEO Amielle Lake says that the company swapped models in November after finding that advertisers weren’t yet biting at the chance to appear at the end of the texts. What the company did notice, however, was that some of North America’s 30,000 advertising agencies needed a good way to manage SMS campaigns and had no idea how to do it. Lake says that 12 advertising firms have signed up for the service, and that some US government representatives are building SMS campaigns as well.
Funding
Classifications
AskAI Classifications
LabelsLinked Companies
