Sports Innovation Lab Partners With Athletech News To Expand Knowledge of Fitness Enthusiasts
Summary
"Fitness enthusiasts are not all alike," said Sports Innovation Lab Co-Founder and CEO Josh Walker, who oversees the companys proprietary market intelligence platform. "Working with Athletech News and receiving their ongoing expertise on this population will strengthen our understanding of Fluid Fan behaviors, which benefits our customer base through better data and addressable marketing audiences. As part of the partnership, Sports Innovation Labs data science team is working with Athletech News to build high-confidence fitness communities. "This collaboration allows us to combine our deep understanding of the fitness community with the cutting-edge market intelligence of Sports Innovation Lab, ultimately leading to more impactful strategies for the brands we work with and the readers on our platform. Today, successful sports properties and brands prioritize understanding, acquiring, and retaining the Fluid Fan, which is increasingly multiracial and continues to shift its behaviors - including what they watch, which technologies they use, what they buy, and more.