University of Liverpool Secures Major Funding for Groundbreaking Live Music Mapping Project
Summary
Launching in January 2025, the two-year project will deliver real-time insights into the music sectors social, economic, and cultural impact through interactive platforms like dashboards and maps. Industry leaders hailed the project as a vital tool for advancing the live music and night-time economy through data-driven innovation and evidence-based policy-making. It builds upon earlier live music mapping research in cities like Liverpool, Birmingham, and Newcastle, including a prototype project that analyzed the impact of Eurovision in Liverpool.The team will also work with Newcastle Universitys Dr. Adam Behr and Aston Universitys Dr. Patrycja Rozbicka to bring multidisciplinary expertise to the initiative.Transformative Impact on Live Music and Policy Dr. Flynn highlighted the projects potential, stating, This initiative leverages machine learning to compile and verify datasets, delivering insights through an interactive platform. Stakeholders will be able to assess live musics economic and social role through data on attendance, venue distribution, and socio-economic impact, providing a vital resource for sustainable development.Professor Singleton added, As the first scalable tool of its kind, this project offers unparalleled potential to reshape our understanding of live musics cultural and economic footprint, empowering evidence-based urban and regional planning.Support from Industry Leaders Jon Collins, Chief Executive of LIVE, emphasized the importance of robust data in shaping policy: This project offers a critical evidence base for understanding the UKs music sector, enabling policymakers to identify gaps and opportunities. Were excited to collaborate with the University of Liverpool to strengthen partnerships and grow the industry.Michael Kill, CEO of the NTIA, called the project a game-changer for the night-time economy: With real-time data and actionable insights, this initiative will revolutionize policy-making and investment within the live music sector.