Boot Barn Steps into Centric PLM and Centric Visual Boards to Boost Efficiency
Summary
Julie Ting, VP of Information Technology at Boot Barn notes that the company used to carry almost all third-party or national brands. "As you can imagine, when you have only a handful of styles and a couple million dollars of sales, everything can be maintained manually as far as designing, tech packs and communication with vendors. They evaluated the main players; what the product offer was, the profile in the market, what clients those vendors had and who could support the complexity of Boot Barns business. She makes an interesting observation "Experiencing Centric PLM 10 years ago has given me a front row seat to witness its remarkable evolution and ongoing innovation". Because Boot Barn product assortments consist of clothing and footwear for workwear, there are UL certifications and testing that must be met and maintained.
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