Bluestreak Completes $19.5 Million Second Round Financing. - Free Online Library
Summary
Business/Technology EditorsNEWPORT, R.I.--(BUSINESS WIRE)--Feb. 13, 2001Second Institutional Financing Round for Online Advertising Technology Company Adds AOL Time Warner Ventures to StarVest Partners, CIT Venture Capital, Lazard Technology Partners and Zero Stage CapitalBluestreak, a leading online advertising technology company, announced today that it completed its second venture round of institutional financing first announced in October, 2000. AOL Time Warner has completed the round, which includes previous investors StarVest Partners, L.P., CIT Venture Capital, Lazard Technology Partners and Zero Stage Capital.Bluestreak continues to successfully provide advertisers, web publishers and agencies with unique high-performance technology and infrastructure for online advertising campaign production, management, and analysis. "Bluestreak has an unique vision for the future of online advertising infrastructure, and we are looking forward to working with them to explore the potential of their exciting technology," said Len Leader, president of AOL Time Warner Ventures.Annette Tonti, president and CEO of Bluestreak said, "Bluestreak has established a unique position in the marketplace with leading technology that delivers the maximum return on investment. "Bluestreak provides its customers with the technology they need to create, manage and measure interactive multimedia content in real-time within any Internet-enabled environment (Web, PCs, hand-held devices, mobile phones, etc.). );--Ad campaign management (including real-time ad serving, targeting, trafficking, and in-campaign optimization); and--Campaign measurement and analytics (including response and interaction analysis and data warehousing).Bluestreak is the interactive advertising partner for many of the Internets leading marketers, including AT&T, Fleet Financial Services, Volvo iMotors, Mobil and Universal Pictures.