No Mob Wars Here: WonderHill Nabs $7 Million To Build Wholesome Casual Games
Summary
So when I say that a new startup called WonderHill has a good chance at making a name for itself in social gaming, it’s not something I’m taking lightly. CEO James Currier founded Tickle, one of the earliest pioneers in viral marketing, in the late 90’s (it later sold to Monster.com for over $100 million) and is on the board of directors at Linden Labs (the makers of SecondLife). And Chief Creative Officer Nick Rush has held executive positions at Pogo, Electronic Arts Online, and iWin, where he created a number of very popular games. For starters these games will all be played through social networks like MySpace and Facebook, but the company has plans to expand to the iPhone as well. But it’s hard to argue with the experience these guys are bringing to the table, and the older demographic they’re targeting is among the fastest growing on social networks – and they’re probably going to be looking for something other than Vampires to pass the time.