Paytronix Launches AI Assistant
Summary
The Assistant will rapidly respond to queries, such as how many marketable members a loyalty program has or what the top selling online ordering menu item is. Marketers and decision makers can use the Paytronix Assistant to generate the following: • None Campaign Ideas: help to plan targeted marketing campaigns, such as a new loyalty program, special offer promotions or ways to increase customer retention • None Visit and Spend Data: rapidly track daily, weekly, monthly and annual loyalty spend for a better understanding of guests’ habits, to spot trends across stores and to learn about reward accruals • None Reporting Guidance: provides access to the most relevant reports and analytics within the to give marketers deeper insights into customer spending patterns, preferences and engagement metrics • None General Questions: assistance with platform navigation, troubleshooting or understanding the latest industry trends “The Paytronix Assistant can blend analytics, run queries on data based on questions for things like redemptions and spend or even take best practices from its data set and craft a campaign from scratch,” said Aubrey Giasson, product manager at Paytronix, Newton, Massachusetts. “This generative AI enables people to ask questions so that they can analyze how their loyalty, ordering, mobile campaigns or gift card programs are performing. It delivers technology solutions to the hospitality sector across the United Kingdom, Europe and Asia-Pacific with a suite of products covering front-of-house and operations. The full Paytronix guest engagement platform includes numerous capabilities for online ordering, loyalty, omnichannel messaging, branded mobile apps, gift cards, third-party marketplace management and payments.