The Content Advantage Reveals Surprising Secrets to Succeed with Content + AI
Summary
"In this edition, Colleen Jones introduces her end-to-end approach–a smart, insightful way to meet the demands of modern content," notes Rach. Throughout the book, Jones includes perspectives from leaders with organizations including but not limited to Intuit, The Home Depot, Dell, Atlassian, March of Dimes, CDC, Red Hat, Mailchimp, The Weather Channel, Thomson Reuters, Elevance Health, AT&T, Teradata, Kohls, Emory University, and Mastercard. Text, images, audio, video, documents, and other content assets are crucial for sales, marketing, digital products, customer service, technical support, employee enablement, communications, and much more." The chapter also points out that implementing organization-wide generative AI means aligning the content approach across all business functions. And prior to founding Content Science, Jones led teams at Cingular Wireless and AT&T to dramatically improve customer experience for touchpoints including IVR (interactive voice response), email, SMS, mobile app / push, web, and retail stores.