Grand Rapids software engineering firm makes second acquisition of 2024
Summary
The deal aligns with the company’s “aggressive” acquisition plan to bolster capabilities in a growing technology industry, according to executives. Kuipers noted SpinDance’s tenure in West Michigan and long-term employees support Mutually Human’s goals in the digital engineering space. The industry, which was estimated at $810 billion in 2022, is expected to reach nearly $1.6 trillion by 2026, according to a study conducted by Zinnov Management Consulting. Mirroring the growth of the industry, Mutually Human hopes to expand organically with sales and marketing efforts and more acquisitions that leverage capital and compress time frames. Previously, Mirrorlytics LLC, another Grand Rapids data and business analytics firm, merged under Mutually Human in 2022.