Ace Metrix Closes $8M Financing

Funding Rounds

▤ Summary

Ace Metrix, a Mountain View, CA-based provider of television and video analytic solutions, has closed an $8m financing round.Backers include WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures.The company intends to use the new capital for product development and new market expansion.Led by CEO Peter Daboll, Ace Metrix provides advertisers with a software-as-a-service (SaaS) platform for evaluating video advertising within competitive context.Through its Ace Metrix LIVE™ platform, which leverages a large database with more than 16,000 scored television and online video ads across 75 categories, each with more than 12,000 quantitative and qualitative data points, it enables companies to access actionable data for real-time advertising campaign optimization.

$ Funding

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Amount $8.0M Total raised
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Date May 29, 2012 Announcement date
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Investors Palomar Ventures, HWVP Hummer Winblad Venture Partners, LeapFrog Ventures Lead investors
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Company http://www.acemetrix.com Funded company

▥ Classifications

industries
No industries detected
applications
Web and Content Management

◇ AskAI Classifications

Labels
Advertising Technology Marketing Analytics SaaS

▦ Linked Companies

Ace Metrix
$1M to $5M