Vuori: Performance Lifestyle Brand Raises $825 Million At $5.5 Billion Valuation
Summary
The funding (structured as a secondary tender offer) raised the brands valuation to $5.5 billion and marks yet another significant moment in the private apparel companys journey to becoming a category leader.Building on the brands $400 million investment led by institutional investor SoftBank Vision Fund 2 at a previous valuation of $4 billion, this financing reflects Vuoris momentum in transforming the athleisure industry and the shared belief from its partners and investors that the growth opportunity ahead is substantial. Alongside our existing major investors, General Atlantic and Stripes will be key strategic partners and supporters in our ongoing mission and growth journey. They bring industry expertise and track records in helping emerging category leaders accelerate their expansion efforts while sustainably scaling globally. Vuoris immense consumer loyalty and incredible product reflect the brands relentless focus on quality and innovation, customer experience, and cultivating its team and community. Vuori has significant whitespace to expand globally, supported by long-term tailwinds in athleisure and a large addressable market across womens and mens activewear apparel.