JM Financial Private Equity leads INR 950 mn investment in Silveredge Technologies Pvt. Ltd. | JM Financial Limited
Summary
Ltd.Mumbai, November 7, 2022: JM Financial Private Equity has led the INR 950 mn investment in Gurgaon based Silveredge Technologies Pvt. With high emphasis on privacy-focused solutions, the Company is uniquely positioned to capitalize on the structural growth in global Digital Advertising spend.Commenting on the investment, Mr. Siddharth Kothari, Managing Director - Private Equity, JM Financial said , We are extremely bullish on the shift that we have been witnessing in the digital advertising space driven by increasing consumption of social media and video-based content. We believe that Silverpush could eventually emerge as one of the trusted, global ad-tech solution providersCommenting on the capital raise, Mr. Hitesh Chawla, Founder and CEO, Silverpush said , This growth capital infusion and partnership with a fund like JM Financial Private Equity, will help us accelerate our current and future business expansion plans. We aim to become a world-leading, end-to-end, cookie-less ad-tech platform, thereby becoming a partner of choice for global brands and media agencies This is the fourth investment from the Fund III, and is in line with its stated strategy of investing in growthoriented companies in the mid-market space.Silverpush is an ad-tech company providing advertising solutions to media agencies/brands/advertisers for effective ad placement via its artificial intelligence technology www.silverpush.co . Existing investments of the Fund include API Holding Ltd. (leading Indian healthcare platform), Aarman Solutions Pvt.