8 UX Mistakes That Will Hurt Your Conversions and What to Do Instead | Loop11

▤ Summary

By reserving the first screenful for a representative header image, a clear value proposition, a noticeable CTA in the top right corner, and a social proof element, this brand effectively communicates its offer and immediately steers web visitors toward a conversion. For instance, check out how Mr. Porter does it, separating different footwear types into categories while allowing buyers to browse by designers to make the product evaluation process more enjoyable. Yet, considering that 69% of consumers go straight to the search bar when landing on a website, this could make your target audience’s shopping journey significantly more frustrating. So, if you want to remove conversion killers from your website and encourage sales with good UX design, you need to consider adding a few user-friendly features that will help your prospects better understand what they’ll sign up for if they click a CTA. The best thing is that any small improvement can help, whether it includes reformulating your copy, enhancing accessibility with color and contrast, or using advanced formatting strategies.

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