Hairston Family Expands Sports Agency Footprint with launch of Sports + Image
Summary
Expanding beyond his MLB agency Culture XXXIX (Culture39), this new venture will represent athletes in NFL, NBA, entertainment, and sports executive sectors, with a strong focus on Name, Image, & Likeness (NIL) opportunities. Despite its recent launch, S+I has already added key personnel and is set for further growth, aiming to create unique and essential services in sports and entertainment. Hairstons first agency business, Culture XXXIX, has taken many in the baseball industry by a storm with the success of its mission of "Quality over Quantity"; investing heavily in its clients with a best-in-class off-season player development program. When Jerry mentioned his desire to take our family first approach and our founding principles to all sports, the vision and opportunity to carve out our market share, it seemed serendipitous". S+I key service differentiators will be NIL negotiations, Social Media Development, Amateur Advisement, Campaign Management, and NCAA Portal Guidance.