Fractal Launches EasyPay Platform, Unlocking Instant Revenue and Payment Deployment for Vertical SaaS Companies
Summary
Deployment must be carefully planned with hires to manage risk, underwriting, and support, plus months of development to set up payments effectively. “Most companies have payments on their roadmap but delay implementation because of the complexity of making them a reality,” said James Greaves, President and co-founder of Fractal. EasyPay represents a step up in go-to-market speed compared to organizations’ existing API or no-code offerings. However, traditional methods require an extraordinary amount of time, heavy development resources, and hiring to become experts in payment pricing, risk monitoring, and underwriting—and if done wrong, can be very costly. “We believe that EasyPay is the best of both worlds for mature SaaS companies that want to generate new revenue without making the upfront investment in time, people, and risk mitigation,” said Brian Nichols, CEO and co-founder of Fractal.
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