DeFi project 1inch partners with the Bruce Lee Family Company
Summary
1inch is happy to announce a long-term partnership with the Bruce Lee Family Company aimed at fostering adoption of DeFi and Web3 among mass audiences under the slogan “Take crypto seriousLee.” Since the very launch, 1inch has been closely connected to the heritage of Bruce Lee, a legendary Hong Kong-American martial artist and actor widely believed to be one of the greatest martial artists of all time. The very name “1inch” comes from Bruce Lee’s iconic “one-inch punch,” and we have always valued his versatility, agility and innovativeness – qualities that have consistently guided us in the development of their products. “It has been delightful bringing the ‘Take Crypto SeriousLee’ campaign to fruition and I look forward to our continued partnership.” The 1inch/Bruce Lee Family Company partnership, which will feature a range of activities over coming months, kicks off with the release of the video. By continuously pushing the limits of innovation, 1inch is simplifying DeFi for everyone – whether one is a crypto whale or just getting started – helping to shape the future of finance. Founded by his daughter Shannon Lee, the company safeguards his legacy by curating his philosophies, art, and martial prowess, transforming them into dynamic experiences for modern audiences.