Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday
Summary
Im not talking about video cassettes, RIP Blockbuster, or hairbands, smashing out on guitars or even crazy mullets. Starts with the status quo, and then a shock, like the introduction of the internet, ChatGPT, we enter into chaos, resolve, integration, and a new normal. So forget talking about things like keyword rankings or site engagement and swap that out for something like share voice and lifetime value. And you can build your SEO roadmap around their priorities, and that is ultimately how you can be successful in ensuring that your SEO work doesnt die on the vine, and you can ultimately get it implemented and then move on to measurement to identify whats working and whats not. This playbook can outline things like ways of working, top priorities, top keywords, and ultimately understanding how the teams and your organization work together to ultimately achieve SEO success for business success.