SOVRN GIVES PUBLISHERS CONTROL OF THEIR AD STACK WITH NEW SOFTWARE DESIGNED TO MAXIMIZE REVENUE
Summary
The product enables publishers to increase their revenue and autonomy by providing industry-leading monetization tools, flexible and customizable configurations, streamlined ad operations workflows, and the elimination of the costly fees associated with traditional sales houses. High revenue share fees, rigid operations and reporting tools, channel conflicts, and lack of control over the most valuable SSP and demand relationships make publishers hesitant to adopt these models. Recognizing these challenges, Sovrn developed its software solution to deliver the monetization power of a category-leading sales house while addressing very real publisher concerns about flexibility and autonomy. Sovrns Ad Management software empowers publishers to control all their SSP demand and channel relationships, and uses advanced optimization tools such as dynamic price floors, traffic shaping, page-level aggregated auctions, and identity deployment to maximize revenue. empowers publishers and content creators with advertising, affiliate marketing, and data products to help them understand, operate, and grow their businesses.
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