SEO Content Has a Packaging Problem — Whiteboard Friday
Summary
Youre going to be counted as a bad click, and you might lose some rankings and some traffic. So instead of targeting the keyword “how to train for a marathon,” “do email marketing,” “start on a particular diet”? We have to understand that users care about different perspectives given the topic, and this how query can actually be broken into a variety of different perspectives that the user is likely to care about within their search journey. Things like: “What to consider before training for a marathon.” “Mistakes I made while starting a particular diet.” “Reasons not to do email marketing or TikTok marketing” and “Should I even get into SEO in this day and age?” These as perspectives are going to be much more engaging and click-worthy for the end user, and they are going to have content above-the-fold experiences that are how I did this. We just need to infuse it with more firsthand, relatable experiences that people are going to trust, and the future of your success and SEO content, I believe, hinges on your ability to think about the user and not the search engine.