Windmill, The Leading Brand in Modern Air Care, Launches Sleek, High-Performance Air Purifier
Summary
The capital will support brand-building and marketing efforts, sales & distribution initiatives, as well as the continued build-out of its smart product suite, starting with The Windmill Air Purifier. "The air purifier category has long been overdue for an upgrade with many products on the market unsightly, noisy, and ineffective," shares Windmill Co-Founder and Co-CEO Mike Mayer. As pollution levels around the world increase and awareness around the importance of indoor air quality rises, Windmill is leading the charge in redefining the category with both elevated design and smart software. "Windmill is reimagining air care with the type of best-in-class, superior quality products that underlie our investment strategy," shares Maxx Karr, Partner at YETI Capital. Since then, the modern air care brand has rapidly gained traction, selling more than 100,000 ACs nationwide, securing product placements in major retailers like Home Depot, P.C.