Franchise FastLane Names Joy Shadley Senior Vice-President of Marketing
Summary
"With the addition of Joy Shadley to lead our marketing department, our organization is now fully staffed and prepared to accelerate our brand awareness outreach efforts," stated Tim Koch, President and COO of Franchise FastLane. As an executive, she brings an innate understanding of how to build highly functional teams among a wide cross section of employees, integrating marketing, creative, and sales departments to develop interagency cohesiveness. During a career that began in product management, Shadley has worked in a variety of industries including insurance, SaaS, finance, and CPG - all while maintaining a thriving independent consulting practice. Prior to joining Franchise FastLane, she worked with multiple startup companies and entrepreneurial clients, helping them scale operations, determine optimal go-to-market strategies, and set measurable KPIs. The company leverages a rigorous diligence and onboarding process, industry-leading technology platform, and exceptional sales executives to drive successful franchise development for its franchisor clients, nine of which have been acquired by private equity groups.