A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper | India
Summary
First, a brand looking to run an influencer campaign on the platform enters criteria for the type of audience it wants to reach, such as targeting a particular age group or gender, as well as how much its willing to pay each creator. The company doesnt have direct relationships with most of those talent, but instead tracks down contact information to email prospective creators so a brand can begin a negotiation. A company can automate the entire discovery and outreach process, or manually select different creators that match its audience criteria for a campaign. Startups and Big Tech alike are adding AI tools to help creators automate tasks like video editing, dubbing, and even coming up with ideas. "Prashant Matta, a general partner at Panache Ventures, told BI he was drawn to Dreamwells granularity of data and AI-generated insights, which he viewed as unique to the company.Khazaal, who has also worked as a creator himself (he has around half a million YouTube subscribers), said having a track record of real revenue was also key to winning over investors.