Repeat founders return with $1.1M to help SaaS firms launch API integrations via Unified.to
Summary
Repeat Canadian technology entrepreneurs Roy Pereira and Alexey Adamsky have teamed up with former colleagues to help software-as-a-service (SaaS) companies launch new application programming interface (API) integrations with Unified.to.The Toronto startup has closed $1.1 million CAD in pre-seed funding to make it easier for SaaS clientsespecially ones developing artificial intelligence (AI) solutionsto access the integrations they need to power AI bots, predictive analytics, automation, and other use-cases via its unified API software platform.Unified.to is led by Pereira as CEO and Adamsky as CTO. Most of Unifieds seven-person team previously worked together at two other Toronto tech startups that Pereira founded, led, and exited: adtech business Shiny Ads, which was bought by Los Angeles-based Rubicon Project in 2014, and AI scheduling assistant CalendarHero, which was purchased by Saskatoon software firm Vendasta in 2021.Adamsky previously founded Toronto software development company Three Red Cubes and data analysis platform SimplyInsight, which was acquired by CalendarHero in 2017. A decade ago, there was no platform enabling B2B SaaS developers to add third-party integrations into their applications, which made it a pain to access customers data in other platforms.Unified.tos financing was supported by a slew of American investors, including Techstars, Alumni Ventures, Gurtin Ventures, and Baker Street Ventures, plus eleven tech leader angels, including Kevin Kliman, co-founder and CEO of Toronto human resources tech startup Humi.RELATED: Monadical launches Developer Capital to fund early-stage AI startups with help from its team of software devsHumi is a customer, and Kevin was so impressed with what his engineering team was telling him about our product that he came in and invested, Pereira said. This was evident in the impressive velocity with which a small team managed to ship over 200 API integrations.Steiner added that Unified.to is addressing a pain point that Monadical has seen within its own client base for many years, noting that customer research revealed that Unified.to users viewed the startups solution as both a revenue driving and cost savings tool.RELATED: The reality check is happening now: AI leaders on the state of the market at CollisionPereira said that while B2B SaaS companies have needed API integrations to build interconnected solutions for some time now, the biggest use case Unified.to has seen over the past six months has been SaaS firms using AI, which requires data.Pereira and Adamsky launched Unified.to back in April 2023 amid particularly challenging VC fundraising market conditions. We built an amazing team thats all worked together, and it was [still] very, very hard to fundraise, and we had to go through a ton of investors to find the right ones.This required Unified.to to be capital-efficient, serving as a forcing function to stay lean and automate more of their operations, Pereira said.