Better Place Forests Acquires Digital Platform Butterfly
Summary
The acquisition enables Better Place to expand its reach exponentially by offering families both a meaningful in-person experience in its forests and the ease of a digital memorial that can be accessed online globally. The combined offering strengthens Better Places position as a leader in end-of-life services, providing families a spectrum of solutions that acknowledge the need to blend traditional and digital memorial experiences. This acquisition is a crucial part of Better Places long-term strategy to offer comprehensive end-of-life services, by combining environmental stewardship and innovative digital tools. "Were not just expanding our services; were evolving to meet the emotional and practical needs of families in an increasingly digital world," added Tibbs. Butterfly is an online memorial platform that allows users to create a digital obituary for the modern era.