GenAI start-up Shootify closes pre-seed round
Summary
Lugano-based Shootify has completed a 300K pre-seed investment round led by Zest and Fondazione Compagnia di San Paolo through the Magic Mind accelerator. With its proprietary generative AI technology, Shootify "brings to life" simple photos of clothing, transforming them into professional fashion photoshoots an approach appreciated by industry leaders, as demonstrated by the partnership with GAS.Accelerated in 2024 by Magic Mind Italys first accelerator dedicated to developing AI-based startups Shootify has developed proprietary generative AI technology specialized for the fashion sector. This versatility caters to various market demands and consumer preferences, enhancing the effectiveness of a sales channel that is increasingly central to the industry.The Swiss-Italian startup, founded in June 2024, closed its first pre-seed round of EUR300k just a few months after completing Magic Mind. Investors include Zest, Fondazione Compagnia di San Paolo (Magic Mind Accelerator), and Business Angels.Shootifys solution is appreciated by key industry brands, starting with GAS. The Shootify team possesses both of these qualities, and they combine them with a remarkable speed of execution in a sector fashion where Italy and Europe undoubtedly have an edge over the rest of the world," comments Michele Novelli, Partner at Zest Investments.