Be levels welcomes Axon Partners Group as shareholder following €6M investment – Axon Partners Group
Summary
Be levels, a leading company in the health sector specializing in nutritional and sports supplements based on natural active ingredients, has announced that Axon Partners Group has acquired a minority stake valued at 6M.Founded in Madrid in 2020 during the pandemic by serial entrepreneur Javier Echanove, Dr. Antonio Hern\xe1ndez (founder and medical director of the Keval clinic), and Jon Prada (former Google executive who joined the founding team in the early stages), Be levels currently employs 15 people. Notably, the company has remained profitable since the end of its second year and has reached its current status with minimal external funding.Be levels offers a comprehensive range of proprietary formulas designed to achieve various wellness goals, from improving sleep, stress management, and cognitive focus to addressing more specific needs like enhancing female fertility and hormonal regulation through natural dietary supplements. The sports line of Be levels caters to individuals seeking to achieve their best version, offering supplements that provide energy and promote better recovery. Furthermore, the company is deeply committed to education, offering free courses and webinars for professionals and consumers alike on its website.This investment marks Axons third deal this year under its Growth Equity strategy, aligning with its investment thesis of backing innovative companies with exceptional founders, high growth, and efficient use of capital. The initial decision to innovate and create unique products alongside Dr. Hern\xe1ndezs team was crucial, allowing us to see how thousands of people have found a great ally in Be levels for their daily lives.\xb4C\xe9sar Gimeno, Senior Manager at Axon, commented, `We are thrilled with the opportunity presented by Javier, Jon, and Antonio to be part of Be levels inspiring journey.