Newsweek Leverages Headliners AI-Powered Disco to Drive Podcast Discovery and Listenership
Summary
"Disco by Headliner enables us to convert our website traffic into podcast listens, support new revenue streams, and connect with a new generation of highly-engaged mobile audiences that prefer audio and video-based storytelling and news consumption." Co-founders Neil Mody and Oliver Wellington previously founded and sold nRelate, a content discovery platform that helped thousands of publishers increase traffic and user engagement through targeted article recommendations. "Podcast discovery continues to be a major hurdle, especially for traditional publishers and news sites," said Neil Mody, Headliner CEO. Over 1.5 million podcasters along with the worlds largest media companies have relied on Headliner to create shareable videos, reduce video production costs, increase content discovery and engagement, and win on social media. Newsweek reaches 100 million people monthly with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms.