Expands AI-Powered Brand Suitability Coverage on TikTok to Include Inflammatory Politics & News
Summary
DV’s Inflammatory Politics & News category is based on a detailed policy that sets out classification parameters, such as the communication of unreliable or unsubstantiated information on issues of societal importance, and includes coverage for: • Disinformation: The communication of unreliable or unsubstantiated information — including in the form of deepfakes — on issues of political or societal importance, with the deliberate intent to mislead or confuse. • Misinformation: The communication of unreliable or unsubstantiated information on issues of political or societal importance. Universal Content Intelligence leverages AI to analyze text, audio, & visual components to provide advertisers with accurate classifications and ensure comprehensive coverage and protection at scale. In addition, DV’s brand safety and suitability classification specialists review emerging stories that could be considered controversial or present a challenge to advertisers. Advertisers can access measurement data and insights in DV PinnacleⓇ, the company’s unified service and analytics reporting platform.
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