Knit Announces $9M Funding Round & Launches 'Report-Ready Insights,' Powered by Researcher-Driven AI
Summary
AUSTIN, Texas, Sept. 18, 2024 /PRNewswire/ -- Knit, the platform dedicated to streamlining the consumer research process using AI, today announced the closing of a $9 million funding round and partnerships with brands like T-Mobile, NASCAR, the WNBA, Mars Wrigley, Overtime, and JBL. "The market is filled with off-the-shelf AI analysis tools, which often lead to generic outputs, forcing the researcher to spend time, money, and manual efforts converting data to stakeholder reports. ""Were excited to continue to back Knit as they redefine the landscape of consumer insights," says David Hall, Managing Partner, Revolutions Rise of the Rest Seed Fund. ""Were inspired to see Knit pushing the boundaries of consumer insights with their researcher-driven AI," says Ross Kimbel, Managing Director and Partner at Silicon Road Ventures. Founded in 2021, Knit believes AI has the power to democratize rigorous, agency-level research across enterprise organizations - enabling brands to make better and more data-backed decisions for their customers.