Motion raises $30 million USD to build the command center for creative strategists
Summary
This investment brings Motions total funding to $42 million USD.We raised this round to accelerate our product roadmap and to build the command center for creative strategists. This new product has three main components: Brand Intel, Collections, and Swipe File.Brand Intel helps you track your competitors and brands you respect to learn from the creative theyre producing.Collections helps you get inspired by trending ads that are curated by our team at Motion as well as experts in our community.We know it can take time to build a library of ads you love. You can get started with these, add to them, or build your own.Boards are useful for briefing creative team members as you can send them examples of specific ads to emulate. Or you can study the patterns in certain DTC ad formats, mastering the nuances of different shots and styles, and then adapting these techniques into your own advertising.And as I mentioned, Creative Research is completely free. For example, our newsletter Thumbstop is read by 50,000 advertising professionals every week.We want Motion to be the best training resource in the world for anyone who wants to master the craft of creative strategy.