Kalibrate Acquires Convenience-Store Sales Forecasting Firm IMST Corp.
Summary
“We’ve historically served slightly different sections of the market but with obvious complementary adjacencies,” said Travis Heiser, CEO and president at IMST. “Kalibrate’s pedigree in the fuel space gives us great confidence that we’re aligned with a business that understands the challenges and opportunities facing retailers and the need for data to be their guide throughout. “IMST’s reporting experience with truck stops and complementary retail services alongside fuel will significantly enhance Kalibrate’s current fuel volume and EV (electric vehicle) impact insights for more holistic site forecasting.” Kalibrate, Irving, Texas, is a location intelligence firm that specializes in supporting clients seeking insights into questions relating to place, price and promotion. IMST Corp., Houston, is an independent market research firm specializing in retail site selection, analysis and sales forecasting for convenience stores and fuel stations. IMST provides experience relating to traffic counts, demographics, competitive impacts, pricing strategies and fuel and convenience development trends.