Orb Raises $25M Series B to Transform Billing for the Intelligent Software Era

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Summary

A consequence of this shift is that legacy-billing-powered businesses struggle to align their pricing with the value they deliver, and must also redirect valuable engineering efforts toward optimizing monetization strategies instead of innovating and iterating on core product features. This enables engineers to focus all of their time innovating, while finance and revenue teams can seamlessly adapt pricing strategies to meet market conditions. Founded by former engineering leaders at Asana, scaling software platforms and adapting monetization strategies to match evolving product capabilities are in Orb’s DNA. "As we see more businesses leveraging AI to create smarter, more efficient solutions, pricing complexity increases and the need for flexible billing infrastructure becomes critical. With the ethos of "We built billing so you dont have to," Orb provides flexible, developer-friendly infrastructure that empowers businesses to implement innovative pricing strategies that keep pace with rapid product evolution.

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