Cohora Secures $2.5M in Additional Funding | Cohora
Summary
The foundation of Cohora is customer-generated content that enables social commerce by collecting first-party consumer data. Relationship activations include polls and surveys; contest participation; event hosting; cross-channel promotions; reward redemption; rewards for product promotion and exclusive access to new products among many other features.As a long-time partner in Cohoras journey and Manus previous ventures, I have great confidence in their ability to transform how brands engage with customers and seize new opportunities in the evolving data landscape, said Sean Cantwell, Managing Partner at Volition Capital. At Volition, we are proud to support Cohoras mission to meet the growing demand for meaningful customer relationships, driving both activation and advocacy. Were excited to work alongside the team as they lead the way in this industry shift.Cohoras innovative approach to unlocking existing customer value by unleashing the power of post-transactional engagement allows brands to build a comprehensive understanding of their audiences, said Matt Hayes, General Partner at PJC. We support the company mission and look forward to Cohoras next stage of growth and success.Cohora enables e-commerce brands to drive customer movement by creating loyalty from the very first transaction.