Exclusive: CRM vendor Nexl to acquire revenue operations startup Databall
Summary
Hutchinson has held senior sales and marketing roles at LexisNexis Visualfiles and also CRM vendor OnePlace (which was acquired by Intapp). Some firms have done a ton of work around platforms like Salesforce to get engagement in the system but the level of human intervention and the cost is massive. For example, if you have a client who has been looking at your website for a month, and in particular a certain practice, we will suggest that they could come to an event you’re hosting in two weeks and that you grab 30 minutes with them.” Nexl, which was founded by CEO Philipp Thurner and last year raised over $10m in funding, already uses data to help organisations maximise their relationships but this will be another string to their bow. Databall will continue to be available on its own and Hutchinson says: “We can solve the data problem of how to drive more revenue and our synergies are massive, so it gives us an opportunity to differentiate ourselves in the market.” Thurner said: “Nexl already captures over 650,000 interactions between lawyers and clients every single day. With Databall, we’ll provide the tools law firms need to make better strategic growth decisions and take action when it matters most.