Levelling the playing field: Cavela raises $2m to automate product sourcing for e-commerce space —
Summary
Cavela has officially launched this week and also announced a $2 million funding round led by XYZ Venture Capital, with additional support from Propel Ventures and Go Global Ventures.For several months, the startup has been building an AI platform to connect product makers (e-commerce, boutique brands, startups) with the right supplier to manufacture physical products at the best price.Creating custom products is difficult, but with recent developments in AI, it doesnt have to be, says Anthony Sardain, CEO at Cavela.Large enterprises have dedicated teams to manage the complex process of product sourcing, but small and midsized businesses dont have that luxury. Were levelling the playing field, making it easier and more affordable for anyone to create custom products.Cavela says that its team is uniquely positioned to tackle these challenges, drawing on their extensive experience in both procurement and AI technology.The core team has backgrounds at Stripe, Google, Amazon, and Disney.They also have manufacturing and procurement expertise from Primark and DS Smith, have run e-commerce brands, and are broadly international with strong connections to supplier hubs in Asia and Latin America.