Agilitas Sports inks strategic partnership with Spring Marketing Capital
Summary
Sportswear and athleisure company, Agilitas Sports, has inked a partnership with Spring Marketing Capital, a brand-first investment firm. As part of this partnership, Spring Marketing Capital has made a strategic investment in Agilitas, which will help it scale up its sportswear business at a time when it is looking to develop global capabilities.The partnership with Spring Marketing Capital reflects a shared commitment to creating a brand that impacts the entire value chain, from manufacturing to retail, ensuring a powerful presence both in India and globally, the company said in a statement.Abhishek Ganguly, CEO & Co-founder, Agilitas Sports, said, While we are well on track with our initial goals of fortifying our core team and scaling up operations significantly, we are now well placed to build multiple brands with a deep focus on brand-building within our category. With Springs expertise in strategic marketing and capital investment, we are confident to meet the growing demands of the Indian market and cater to our trusted consumers.Agilitas Sports has so far raised over $60 million from investors, including Convergent Finance LLP and Nexus Venture Partners. Agilitas is uniquely positioned to lead this change, not just by building a brand for India but by creating one that resonates globally. What truly attracted us to this partnership is Agilitas ambitious vision to achieve something remarkable on both domestic and international stages.