RPSG Capital Ventures Announces First D2C Accelerator – Basecamp
Summary
The seven Basecamp companies are eligible for an initial seed investment of up to INR 1.5 crore.The goal of the accelerator is to support a community of entrepreneurs who are on a mission to create world-class consumer brands for millennial customers. The vision is to encourage more entrepreneurs in this space and support companies from an early stage.As a leading consumer VC fund, RPSG Capital Ventures typically invests in Series A rounds in the D2C ecosystem including food and beverage, personal care, and lifestyle goods. We aim to extend these established playbooks to the cohort of young startups in our accelerator program and fasten their learning curve. Clean label and sustainability were two key themes we were targeting as part of this cohort and it is really encouraging to see such innovative companies coming to fore. Similarly, Born Good is driving sustainability by offering natural, plant based, chemical-free home cleaning and laundry products.