Crackle Technologies, Zivy, and Mitra Raise Early-Stage Funding
Summary
Marquee angel investors including Ashwin Bhatnagar and Anand Balaji from Xflow, Harshil Mathur and Shashank Kumar from Razorpay, and Kunal Shah also joined the round.The newly raised funds will be used to enhance product development and grow Zivys R&D team.Founded in 2023 by Prashanth YV and Vivek Karna, Zivy aims to build a personalised copilot for managers and leads that helps them stay organised and manage their work more effectively. It envisions that the key to building high-performing teams lies in making managers more productive.According to Zivy, its initial release integrates directly with Slack, analyzing the context of conversations and tasks. It ensures that only the most urgent and relevant information rises to the top, helping managers stay focused and productive by intelligently categorising and prioritising messages.FMCG direct-to-consumer startup Mitra has secured INR 11 crore in its pre-Series A funding round, led by Bestvantage Investments. A Dubai-based strategic family office, headed by Mr Surya, contributed INR 5 crore to the round, alongside key investors such as Arjun Vaidya (Founder of V3 Ventures), Ashok, Ajay Kumar (ex-COO of Pizza Hut), and Shatrughan.This round also saw investment from strategic investors such as Arjun Vaidya ( founder-V3 Ventures and ex-Dr Vaidya), Ashok, Ajay Kumar, ex-COO of Pizza Hut, and Shatrughan, supported by strategic mentors and advisors such as Mahesh from Hyderabad.Mitra will use the funds to strengthen its supply chain, explore European exports, participate in government tenders, and expand through new manufacturing units in Mathura and Gurugram, covering over 40,000 square feet.Founded in 2022, Mitra specialises in food products such as flour and oil, producing 800 tons of flour and 3 lakh liters of oil monthly.Abhishek Kaushik, Founder of Mitra, said, "The strategic investment of the Dubai-based family office signals a turning point for us, not only in expanding overseas markets but also helping us in the next leap of growth." "In its first year, Mitra posted sales of INR 14 crore and developed a distribution network of over 300 distributors and 15,000 retailers across 14 key locations, setting the stage for its next phase of growth.